This week marks the final week of our internship program. As this chapter comes to a close, our ERP Administrator Brian Turk looks back on everything they accomplished and what’s next for them.
Brian Turk – Let’s start off with some introductions. I’m Brian Turk, the ERP Administrator at 3Eye. I am a passionate Detroit Tigers fan. I had the pleasure of guiding Alex and George on their projects over the last 5 months as part of their IT Internship.
Alex Boehmer – My name is Alex Boehmer. I am a senior at Olivet High School and I also attend the Battle Creek Area Math and Science Center. My favorite subject in school is math. Outside of school and work, my favorite hobbies are golfing and playing video games.
George Almeida – My name is George Frangipani Almeida. That middle name is Italian and the last name is Brazilian (I knew you were wondering). I go to Lakeview High School and The Battle Creek Area Math and Science Center as well. Math and science are definitely my favorite subjects in school. My favorite hobby is tinkering with computers. I have three computers at home that I have built myself. I also really love to play soccer and golf.
From left to right: Brian, George and Alex.
BT – How did you both hear about 3Eye and what made you want to intern here?
AB – I heard about 3Eye through my counselor at the Math and Science Center. I was interested in working here not only for job experience, but to learn what the IT employees do at a company like this and how it might apply to other jobs I will have in the future.
GA – I also learned about 3Eye from my guidance counselor at BCAMSC. I took AP Computer Science first semester which telepathically told my counselor that I love messing with computers. I was asked if I wanted to intern here and I have always wondered what it’s like to work at a small, emerging, technology company and so I immediately said, “Duh!”.
BT – What are some things you learned during your internship?
AB – I learned several things while working for 3Eye, but the best part for me was learning a lot about coding and the significance of coding in the business.
BT – You worked on a lot of projects over the last few months, and you both did really great work. What’s the accomplishment you are most proud of?
AB – I created several working programs that worked together to record steps that the employees take during a day. These programs allow employees on the 3Eye Wellness Committee to then approve the records so that the employees can earn points in the business.
BT – Those are great choices. So after all this time at 3Eye, what is something that none of us here know about you?
AB – I took piano lessons for ten years, and I still like to play.
GA – When I was in middle school, I used to be killer playing the saxophone. I loved playing improv and jamming out on some blues scales. I really want to pick it back up and start playing like I used to.
BT – Well our company band is always looking for new members….other than your top-secret music careers, what are you going to do next?
AB – I am going to Valparaiso University where I will major in Civil Engineering. After that, I would like to be a structural engineer, testing on buildings to determine whether a structure can be built and be safe.
GA – I plan on attending MSU this fall, working on a major in Computer Science and a minor in Business. I’m hoping that with a minor in Business, I will be able to pack up and move to California with one bright idea and start my own company.
BT – Very exciting! Do you have any parting thoughts about 3Eye for other students looking for an internship or a job in the future?
AB – I would recommend 3Eye for other students looking for an internship because the employees at 3Eye are respectful and kind. My advice would be – don’t be afraid to ask questions, or try something new. The overall environment at 3Eye is relaxed and open and everyone is there to help. Plus, The potluck parties are always fun!
GA – I would tell a student to come intern here because it gives you real life working experience in a great place. Everyone that I got to know was so nice to me. I don’t know if it was the putting set or the weight room, but everyone always seems so happy to go to work every day. I loved the atmosphere of collaboration and the general “good vibes” feeling I felt when I walked into the office. And if you wear a Tigers hat, you will quickly get on Brian’s good side.
BT – Congratulations on graduating and thank you both for all your hard work this year, it’s been fun!
If you are interested in an internship or other positions at 3Eye, visit our Careers page. If nothing is posted, you can send us a note separately by emailing firstname.lastname@example.org and expressing your interest. We are always looking to add to our team.
The first time I came across 3Eye, I wanted to be the next Eminem. No kidding. It was May of 2015, I had just graduated from Michigan State University with a degree in Advertising and I was looking for my first real job in my field. But more importantly to the 2015 version of me, I had just finished my third live performance in three months as a rapper, and I was having a blast.
As long as I can remember, I’ve always loved music. I grew up in a music-obsessed household – some of the fondest memories of my childhood include listening to the Beatles with my dad or singing my lungs out to Kelly Clarkson in the car with my mom. American Idol was a weekly holiday in my household. I started writing songs when I was in middle school, and the habit continued into high school and beyond. When I got to college, some of my friends started making hip hop beats and my rap career began. It was never my main focus in life, but it was an absolute blast to be up on stage with a microphone and a room full of family, friends and strangers.
So back to 2015. I’m fresh out of college, not entirely sure where the road of life is going to take me. I loved music, but I wanted to get into Marketing. I had a job offer waiting in Chicago, but I wanted to move to the Kalamazoo area to be close to family. That’s when I came across 3Eye, and I was invited to interview at their office in Battle Creek for a part-time position.
My first impression of 3Eye was: “This office is small and these people are awesome”. They had around 10 employees at the time, a warehouse and main office dubbed “The Sizzle Factory” and a small office space across the street they affectionately called “The Wolf Den” – replete with more wolf-related paraphernalia than you could imagine. But after a short conversation with Conor, our CEO and Danielle, the Marketing Coordinator at the time, I was hooked. They talked about the fun work environment, the family atmosphere their employees felt, and the incredible opportunity for growth both as a company and as an individual at 3Eye. I left the interview hoping two things – that I made a good impression and that I could talk my way into a potential extension and a full-time offer.
I went 1 for 2. A few days later, I was offered a 3-month long contracted position as a Marketing Coordinator at 3Eye. As much as I wanted to work here, I wasn’t comfortable moving across the state for a job that could have me interviewing again in a few short months. So I turned it down. I applied for more jobs. I did more interviews. I recorded new songs. I played more shows. Shortly after, I accepted a full-time marketing position at a different company. I moved to Kalamazoo. But I didn’t forget about 3Eye, and in the back of my mind, I hoped our roads would cross again.
A year and a half later, a friend of mine sent me a text. “Hey, didn’t you interview here?” It was a screenshot of a job listing at 3Eye.
Marketing Coordinator. 3Eye Technologies. Battle Creek, MI.
I jumped on it. A couple phone calls and a few weeks later, I was offered the position, and I happily accepted. Now, I’m a lot different than the 2015 version of me they had met. I no longer want to be the next Eminem, but I do still write songs and jam with friends when I have the time. I have more experience and better skills that a good Marketing Coordinator needs than I did two years ago. I know where my road is taking me.
But the new 3Eye is a lot different than the company I was introduced to in 2015 too. The staff has more than doubled in size. They said goodbye to The Wolf Den and just moved into a gorgeous new facility on Beadle Lake Road. They have brand new offices and desks, a cafeteria and a workout room. They have a Wellness Committee that plans healthy potlucks and team fitness activities. They even have a new website and logo that I was lucky enough to work on.
But the best part about 3Eye isn’t the place itself. It’s the people. Everyone takes the time to get to know you. Conversations are genuine and everyone treats each other like family. You don’t have to hide your personality, and if there’s something you have an interest in, whether it’s professional or personal you are encouraged to go after it. And as it turns out, I’m not the only employee at 3Eye who loves music. That’s why when you open up your calendar to book a conference room or reserve the workout stations, your choices are:
Push It (the workout room)
Purple Haze (our purple-walled conference room)
If you walk through the halls, you can find a mural of Jimi Hendrix hanging in Purple Haze. You might hear music coming from the speakers in Conor’s office. That’s how this blog that you’re reading came to be called Channel Orange.
Outside the new office, there’s yellow caution tape tied to a bunch of trees alongside the river that runs nearby. Our Wellness Committee has been working on marking a path for a walking trail that we are all going to help clear this Summer. We have some walkers, some runners and some bikers and we’re hoping it will be used by everyone. It starts right at this bridge that crosses the river, and it loops around to the left before making a full circle and winding all the way back to the start. I imagine it’s not much different than my personal path or 3Eye’s path as a company these past few years. And they all lead back to Beadle Lake Road.
As 3Eye continues to mature, we’re making some enhancements to our branding – slight updates to our logo and color scheme, a new website, and new digital content…for starters. To celebrate, I thought it would be fun to look back and share the story behind the name of our company.
I get asked a lot, “How did 3Eye get its name?” My team has become well-versed at telling the story, and as we grow, I don’t always get the opportunity to tell everyone individually. When I started the company, I knew a couple of things:
1. Our broad strategy was around the distribution of mobile technology. We set out to focus on verticals where there is high concentration of critical business functions being performed in the field.
2. In this industry, change is inevitable. I didn’t want to pick a name that pegged us to one particular type of technology or industry, only to regret it later.
I knew I wanted something that sounded generically “techy”. I started brainstorming, both alone and with friends. With every new idea, I was constantly checking to see if the domain was registered. Much to my dismay, just about everything I could think of was already spoken for. Then I read somewhere that there were no available domain names left using a two-word combination from the English language. Wait…every two-word combination in the English language has already been registered as a domain?!?!
Now, I have no idea if this is true; my guess is that it probably isn’t, but at the time it prompted me to approach this challenge from a new angle. I started thinking of numbers. My first thought was about the number 3. It’s a lucky number in Chinese. And a triangle, which has three sides, is the strongest geometric shape. I started to think we might be able to do something with a logo around these concepts.
One thing that remained constant from conception to current-day is my view on a distributor’s role in the channel. Distribution should act as a channel steward and enabler of technology and sales. Simply put, we watch over our partners to help them achieve success. We keep an “eye” on our partner. Aha! 3Eye…that sounded catchy. I checked the domain 3eye.com…it was parked. Bummer. 3eyetech.com was available. That was the shortest domain yet, so I jumped on it and 3Eye was officially born. Shortly after, I would be offered the 3eye.com domain in a sale, but passed on it. (Oh, the joys of bootstrapping a startup!)
Next up was our logo….
Now that I settled on a name, I moved into designing our logo. My super talented friend helped me out and we came up with the concept of the interlocking 3 and E.
The joining of the two characters represents partnership. The space between represents the channel and the flow of products and services as they travel from vendor to user.
When I look back, I’m reminded of how proud I am of our logo. I feel the concept still resonates very strongly today. I’m also reminded of how lucky I am to have creative friends who were willing to help (Jill, I hope you are reading this!). And of course, we wouldn’t be where we are today without our customers and partners.
So there you have it. A real world example of how a name and logo came to be.